Crafting the Future of Arcade Entertainment
StickX Arcade was built to stand out in a competitive landscape of gaming halls. Starting with a benchmark analysis of leading arcades in the Netherlands, we identified opportunities to create a bold, distinctive identity. The result was a vibrant visual world of neon digital colors that brought the arcade feeling to life. At its core, a custom-designed symbol merges the “S” and “A” into a game-inspired icon, serving as a recognizable hallmark for the brand. From concept to execution, every detail was designed to immerse visitors in an unforgettable arcade experience.
A Bold New Player in the Market
The launch of StickX Arcade made a powerful impact, with a complete identity that extended far beyond visuals. A comprehensive brandbook, dynamic social media assets, and targeted advertising campaigns ensured strong digital presence. Offline, the brand came to life through print materials, custom-designed play cards, and an extensive out-of-home campaign. Together, these elements positioned StickX Arcade as more than just a gaming hall — but as a bold, modern brand redefining arcade entertainment in the Netherlands.
