StickX Arcade was built to stand out in a competitive landscape of gaming halls. Starting with a benchmark analysis of leading arcades in the Netherlands, we identified opportunities to create a bold, distinctive identity. The result was a vibrant visual world of neon digital colors that brought the arcade feeling to life. At its core, a custom-designed symbol merges the “S” and “A” into a game-inspired icon, serving as a recognizable hallmark for the brand. From concept to execution, every detail was designed to immerse visitors in an unforgettable arcade experience.