About me
Big or small, idea or execution — the goal is always to win
With 10+ years of experience, I design brands, websites, and campaigns that combine creativity with strategy. I work as a Senior Designer at BetCity.nl and run Madvertisers, my agency for brand building and social advertising.
To show what I can do, I’m building my own eyewear brand, LOUÈNE — a hands-on case of turning brand strategy into real-world results.
My Mission
Design has the power to shape perception, drive emotion, and move people. My mission is to turn ideas into strong, strategic visuals that not only look good but work hard.
I aim to create design that resonates. Rooted in purpose, driven by creativity.
What I Do
From building timeless brand identities to launching high-performing websites and ad campaigns. My services are crafted to help businesses grow through design that matters.
Branding
Logo Design, Brand Guidelines, Collateral Design, Rebranding, Concept Development, Print & Packaging Design.
Web Development
Custom Website Design, UX Optimization, E-commerce Integration, SEO Development, Performance Optimization, Copywriting & Messaging.
Paid Advertising
Campaign Strategy, Audience Targeting, Ad Design & Copywriting, Campaign Management, Budget Optimization, Retargeting.
How I Work
My creative process is straightforward, flexible and built for collaboration. Because good design starts with good understanding.
01
Kick-off Call
We begin with a short call to understand your goals, challenges, and where I can add the most value.
02
Project Proposal
Based on our conversation, you'll receive a clear proposal outlining the approach, deliverables, timeline, and pricing — no surprises.
03
Agreement & Planning
Once approved, we lock in the start date. You'll receive a detailed plan and, if needed, guidance to gather project input like moodboards.
04
Design & Development
I get to work. Throughout the process, there's room for feedback to ensure everything aligns with your vision.
05
Delivery & Launch
Once finalized, you'll receive all assets in a well-organized folder, ready to use. Let’s bring your brand to life.
Designing Success